WRITING A COVER LETTER

A sales letter is a marketing tool that promotes a good or service. Its objective is to persuade the reader to buy what the letter offers. To be effective, its scope must describe a particular benefit the reader will gain by making the purchase, such as a problem solved or a need fulfilled. Before you begin, you should be familiar with what your sales letter intends to promote and the people you intend it to reach. This may require a little research and some brainstorming, but without preparation your sales letter will be less effective. Then decide on the features that best highlight the good or service; identify its selling points, in other words. Bigger, brighter, stronger, faster, cheaper, etc., are common selling points when writing a sales letter. Once you have made a selection, you must persuade the readers that the benefit of your offer outweighs the cost. In other words, convince them that what you have to offer is a good deal. In the sample sales letter the writer promotes a ...

Summary: A good mortgage marketing letter will take you far in your business. It is a very effective way in offering your services. A good letter will be able o persuade the propespective clients to avail of your services. If you want to write this kind of letter for your business, then here is the perfect sample for you. Mr. Sam Kurby January 12, 2010 Dear Mr Kurby, It is our pleasure to ask you to witness the opening of our new firm, Mortgage Marketing Company, “SomNath Mortgages” on April 12, 2010. Our team is composed of workers who have dedication to their jobs and are experts in this field. Our services include helping individuals and businesses in arranging loans in various banks for personal and business puposes. Listed are the benefits we have planned of giving to our clients: · Speedy processing time. ·  Negotiable installment terms. · Discounts for those who pay earlier · Low interest rates.. Here’s a list of all our affiliated banks for loan application. · MIGH Prudenti...

Searching for new partners is always difficult. In order to save your time you can firstly write the Business Introduction letter to the potential partners who might be interested in your services. After that if, you see the interest, arrange a personal appointment, and get your deal. The sample of such a letter is provided below. From: RinaMaylor Bronton services LTD 120, Verdmord Road Nottingham To: Mr. Braiton Kruger General Manager, London Hotel London. 12th February, 2010 Dear Mr. Kruger, I would like to take an opportunity and introduce our company (Bronton services LTD) that involved in event organizing business for the last 6 years. We have experience in organizing different types of events from conferences until private parties. All our events were met with a great satisfaction among our customers. The positive feedback is something that we can be proud of. We provide high quality services for very suitable prices. We would like to offer the services of our Company to your Hot...

Follow up letter is a key element in getting a new business. Whenever you sent a quote you should follow up with the client to know if he need more information before fixing a deal with you. A follow up letter thus gives an impression of your interest in the client and he gives a serious thought to your proposal. Here is a sample follow up after a quote letter: From: Hopeful Jewelry, Plot No. 82, Carter Road, Chennai To: Sales & Marketing Head, Global Trade Import & Export Spain 19 th  April, 2010. Dear Mr. Richard, As discussed, we have sent you the quotation for 1000 pieces of diamond engagement ring on April 2 nd , 2010 and we wanted to confirm if you have received the same. We would like to if you need more information about the product or if you need a sample to review the quality and the craftsmanship. We assure you that our product itself, will speak about the quality and with our experience and expertise in the field of diamond jewelry, you can be rest assured that ...