WRITING A COVER LETTER

A sample letter provided below is a letter introducing the new product for sale available in a market. In provided example, the letter is addressed to the partners who can be interested in a new product. Such a letter can be also addressed to the potential clients. The letter given below will explain you better. From: Bob Marlon (Herbal Tr. Ltd) (32, Great Market) (London) To LinaWithdrow: (General Manager) (M Beauty) 12 Angeli Road London (16 October 2010.) Dear Mrs. Withdrow, With this letter, we take our opportunity to introduce you one of our latest products (DIVINE body lotion) to you. We can claim that our product is one of the best in the market today among the competitive products considering our price and quality. This claim is based on the feedback we received from our clients. We would like ask you to try our product in one of our wellness centers. We are sure, that you will be satisfied with the results. One of our sales persons (Natalie Brier) will contact you very soon in...

Introducing a product for sale is usually done through a promotional sales letter. In this letter a company is introducing a new product through a letter to its former customer. Here is a sample letter for introducing a product for sale: From: Bob Jones Marketing Manager, Washit Cleaning Solutions, New York To: Mrs. Laura Simons. House #60, Elms Street, Avenue Road, New York 23 rd  June 2010 Dear Mrs. Simons, We thank you for the support that you have given to us, by patronizing our products. You must now be well aware of the quality of our products. We are now introducing good quality super duper mops. These mops are special as they have high absorption fibers that mop up spills in no time. They are made of super fibers and can be used on any surface. They are suitable for all types of work places and various types of spill. It comes with special attachments that can be used under the beds and sofas. Not only this, on purchase of the product now you will get 3 attachments free. If...

Summary: A good product needs a winning sales introduction letter. With this letter you must be able to win the approval of the customers to give your product a try. If you are trying to write a sales introduction letter and you just can’t start it, here is a sample that will surely help you with that. Glenda Freeman, Choice Limited. 12, March 2009 Mr. Richard Cook, Director, Electro Appliances, Manila. Dear Mr. Cook, We at Homecare Limited would like to introduce to you our newest vacuum cleaner designed for cleaning the dirty corners of house roof edges. I guess, this is one of the many problems that most of your customers are complaining in your office. This vacuum clear is very light thus making it easy to carry. Aside from that. it is very power efficient, not need to worry about your electric bill and it is very durable that it can last up to how many years. Its feature also includes its ability to operate even on wet floors, rough edges as well as surfaces that needs to be handl...

A sales letter is used in much customer-producer relationship. For example, a sales letter can be used for promotion of product or even to offer a service for the currently malfunctioning product. A sample sales letter for customer service can be seen below. Keep a sales letter short and brief. Template: To, Client name, Address of client. Date. Dear client name, We heard from you that you are having problems with our product that you purchased last month. We, from this company, offer always good quality products with good service life. As our product caused inconvenience, our company offers you a free service in order to make sure that everything is working in order and you are satisfied with it. Soon, a officer will be at your doors to take care of our product. For additional information, you can call us at our customer service desk or visit our website. Thanking you, Yours truly, Name, Designation.

In business it is important to be in a regular contact with the client. Follow up letter is a good way of doing so. After sending quotation about your product it is the next step to follow up. The letter should be to the point and polite. Include the details of your previous letter and briefly explain about your company. Here is a sample follow up after quote letter: From: Lily D’Souza Marymine Apparels, Queens Road, Boston To: Alex Merchant Leisured Fashionz, Near Central Hall, Boston 31 st  May, 2010 Dear Mr. Merchant, After sending the quotations for our new line of designer apparels and for our latest fashion accessories on May 5th, 2010, we have not heard anything from you about your next move to serve your requirements of latest designer attire. We think that you may need more information about the products before finalizing the orders. In case of more information, we are here to help you, so that you will decide the best and with our innovative designers, market researchers ...

Follow up letter is a key element in getting a new business. Whenever you sent a quote you should follow up with the client to know if he need more information before fixing a deal with you. A follow up letter thus gives an impression of your interest in the client and he gives a serious thought to your proposal. Here is a sample follow up after a quote letter: From: Hopeful Jewelry, Plot No. 82, Carter Road, Chennai To: Sales & Marketing Head, Global Trade Import & Export Spain 19 th  April, 2010. Dear Mr. Richard, As discussed, we have sent you the quotation for 1000 pieces of diamond engagement ring on April 2 nd , 2010 and we wanted to confirm if you have received the same. We would like to if you need more information about the product or if you need a sample to review the quality and the craftsmanship. We assure you that our product itself, will speak about the quality and with our experience and expertise in the field of diamond jewelry, you can be rest assured that ...

Summary: Invite your friends and family to your business using a letter that will explain your intentions. A good letter will be a very effective and easy marketing style. If you are trying to write one for your business, make use of the sample below created just for you. March 5, 2009 Dearest Family and Friends: With so much pride and happiness, I am writing you this letter to formally tell you that I am an active member of a multilevel marketing business specializing in direct selling. The company,”Amway,” has truly helped me financially and has been an inspiration for me to strive more. However, I cannot do this all alone, I am appealing for your help for us to really explore the business and the opportunities it can offer. Here are some information about the company Amway. · Multilevel marketing: This is a point system. Everytime we refer a person to join the business, we are able to earn points. Then, those that we refer will also gain points from the referrals that they make and ...

Once you received an order and delivered it properly, the next move to pave your business relations with the client is a follow up after sales letter. A follow up letter shows your professionalism in your business. After sales follow up helps you to get a review about the client’s experience which is an important thing for a flawless business. Here is a sample follow-up sales letter: From: Alex John Soul Diamonds, Feather Street, Boston To: Mrs. Lisa Rick Glitter Jewels, Crescent Avenue, Frankfurt 1 st  June, 2010 Dear Mrs. Rick, On behalf of Soul Diamonds, I want to convey our sincere thanks to you for giving us an opportunity to serve you. It was truly a great opportunity to do business with you and we really enjoyed all our conservations. I would like to say that you are very professional and it was our great pleasure that you chose us for supplying the diamonds. We would like to bring it to your notice that your order has been shipped and it will be delivered to you in a couple...

Once you received an order and delivered it properly, the next move to pave your business relations with the client is a follow up after sales letter. A follow up letter shows your professionalism in your business. After sales follow up helps you to get a review about the client’s experience which is an important thing for a flawless business. Here is a sample follow-up sales letter: From: Alex John Soul Diamonds, Feather Street, Boston To: Mrs. Lisa Rick Glitter Jewels, Crescent Avenue, Frankfurt 1 st  June, 2010 Dear Mrs. Rick, On behalf of Soul Diamonds, I want to convey our sincere thanks to you for giving us an opportunity to serve you. It was truly a great opportunity to do business with you and we really enjoyed all our conservations. I would like to say that you are very professional and it was our great pleasure that you chose us for supplying the diamonds. We would like to bring it to your notice that your order has been shipped and it will be delivered to you in a couple...