WRITING A COVER LETTER

Introducing a product for sale is usually done through a promotional sales letter. In this letter a company is introducing a new product through a letter to its former customer. Here is a sample letter for introducing a product for sale: From: Bob Jones Marketing Manager, Washit Cleaning Solutions, New York To: Mrs. Laura Simons. House #60, Elms Street, Avenue Road, New York 23 rd  June 2010 Dear Mrs. Simons, We thank you for the support that you have given to us, by patronizing our products. You must now be well aware of the quality of our products. We are now introducing good quality super duper mops. These mops are special as they have high absorption fibers that mop up spills in no time. They are made of super fibers and can be used on any surface. They are suitable for all types of work places and various types of spill. It comes with special attachments that can be used under the beds and sofas. Not only this, on purchase of the product now you will get 3 attachments free. If...

Summary: A good product needs a winning sales introduction letter. With this letter you must be able to win the approval of the customers to give your product a try. If you are trying to write a sales introduction letter and you just can’t start it, here is a sample that will surely help you with that. Glenda Freeman, Choice Limited. 12, March 2009 Mr. Richard Cook, Director, Electro Appliances, Manila. Dear Mr. Cook, We at Homecare Limited would like to introduce to you our newest vacuum cleaner designed for cleaning the dirty corners of house roof edges. I guess, this is one of the many problems that most of your customers are complaining in your office. This vacuum clear is very light thus making it easy to carry. Aside from that. it is very power efficient, not need to worry about your electric bill and it is very durable that it can last up to how many years. Its feature also includes its ability to operate even on wet floors, rough edges as well as surfaces that needs to be handl...