WRITING A COVER LETTER

A sales letter is a marketing tool that promotes a good or service. Its objective is to persuade the reader to buy what the letter offers. To be effective, its scope must describe a particular benefit the reader will gain by making the purchase, such as a problem solved or a need fulfilled. Before you begin, you should be familiar with what your sales letter intends to promote and the people you intend it to reach. This may require a little research and some brainstorming, but without preparation your sales letter will be less effective. Then decide on the features that best highlight the good or service; identify its selling points, in other words. Bigger, brighter, stronger, faster, cheaper, etc., are common selling points when writing a sales letter. Once you have made a selection, you must persuade the readers that the benefit of your offer outweighs the cost. In other words, convince them that what you have to offer is a good deal. In the sample sales letter the writer promotes a ...

Summary: A good and quality service needs quality marketing style. Some businesses fail to survive in the market because of poor marketing strategy. One good strategy is through writing a marketing letter for your services, in this way you can engage customers to trying your services. If you are ready to write one then let us assist you with this sample letter. March 2, 2009 Dear Friends, Perhaps you have asked yourself why is it that you have not yet encountered a business who offers quality service in organizing parties? Sometimes, you have to settle for those who offer a substandard service locally or contact someone from far away just to give you the right service. It is our honor to offer to you the services that we offer at our event-organizing firm, Party Time! The company has been in the business for seven years now and we are thinking of branching out in the city of Cebu. We can assure you that we will be able to help you organize your party without you having to worry of anyt...

Summary: This is a sample letter of resignation that is considered written in an official format where the addressee is noted and addressed formally. The letter states the essential purpose and facts professionally giving relevant information where necessary. A line of appreciation to the organization and some good word about the past service are noted as a style of courtesy. Dr. Lukas Vogt Vice-Chancellor Berkeley Institute of Technology 3855 40th Street Edmonton, AB T2P 3Z3 Date: 23 September 2010 Dear Sir I am writing to tender this letter of resignation relinquishing my position of Senior Lecturer at your esteemed Berkeley Institute of Technology, with effect from 25 November 2010. This notice period is sufficient for me to clear all my work after the close of the term as well as pass on my responsibilities to my successor. I have accepted an offer to work with a NGO on creating learning opportunities in a third world country from December 2010. Please allow me to convey my deepest...

A sales letter is used in much customer-producer relationship. For example, a sales letter can be used for promotion of product or even to offer a service for the currently malfunctioning product. A sample sales letter for customer service can be seen below. Keep a sales letter short and brief. Template: To, Client name, Address of client. Date. Dear client name, We heard from you that you are having problems with our product that you purchased last month. We, from this company, offer always good quality products with good service life. As our product caused inconvenience, our company offers you a free service in order to make sure that everything is working in order and you are satisfied with it. Soon, a officer will be at your doors to take care of our product. For additional information, you can call us at our customer service desk or visit our website. Thanking you, Yours truly, Name, Designation.

Summary: E-mail marketing is a very effective marketing strategy. If you are offering this service, then it will help if you write a letter advertising your service as well. If you are writing a letter to offer your services then be guided by this sample letter below. Dear Sir/Ma’am, I know that you are aware on the impact of using electronic mails on the improvement of the marketing strategy of various firms. I am sure that you have already experienced getting some emails that advertise certain products or services of certain companies and this is not a usual thing two years ago. However, this marketing strategy is truly proven very effective especially if the server will not consider your marketing email as a spam or an email that poses threat to the computer system of the customer. Thus, it is imperative that your marketing email be considered as a genuine e-mail and not be regarded as a junk one. If you think electronic marketing sound interesting then feel free to contact our comp...

Summary: This is a sample letter of resignation by a nurse from her position at her current place of employment. The last working day is stated and further information is indulged as part of the reason for the resignation. The appropriate gratitude is stated as a formality. March 20 th  2010 Dear Dr. Menon RE: Resigning from Paduka Hospital I am tendering this letter as my official resignation from my post of Ward Nurse (Recovery) at your esteemed organization, Paduka Hospital, with April 30 2010 as my last employment day. The reason for my resignation is that I have been offered the post of Matron at another reputable hospital in another state. This new position offers new challenges and opportunities to enhance my knowledge and skills in nursing. After much thought, I have decided to take up the offer where I shall commence my service there on May 5 2010. Thank you for your guidance and support shown to me while I was here; and I am filled with gratitude for working with a great ...

Summary: If you are thinking of a good marketing style that will reach your friends in just a few seconds, an email-marketing letter will best help you. Emailing is very convenient and fast and sending a letter through this medium is just the right thing to di in this busy word. So, offer your services to your friends by writing them an email marketing letterand checkout he sample letter we have made for you. March 12, 2009 Dear Jenny, I am aware that you are doing your best to balance for career and your responsibilities at home. Added to these are the monthly bills and some other things and responsibilities that need your attention and time. We would like to help you out with your problem. Here are some ways that we can be of help to you. Ticket booking (train, airways and movies) Payment for electricity bills as well as telephone, internet bills, etc. Travel and tour bookings Job hunting Matchmaking for your daughter Provide you with needed data. I assure you that I will do my very ...

Summary: This sample letter is to inform the Principal the teacher’s decision to resign from the school, stating the reason for leaving clearly with clarifications. A note of gratitude and positive feedback on the past tenure of service is recorded. A clear sense of responsibility is displayed to hand over any responsibilities before leaving. Mr. Howard Anderson Principal Cherry View High School 340 Ocean Drive London 83612 Dear Sir, RE: Resignation I am writing to inform you of my resignation from my position of Science teacher at Cherry View High School with effect from 19 th  August 2010. My decision is prompted by an offer to do research leading to my PhD at the prestigious Los Angeles State University in the fall. This is a golden opportunity for me to enhance my self and career development. I request for a quick approval on my release so that I may facilitate the passing over of duties to my replacement as well as preparing for the term commencement. It has been a pleasure wo...

Summary: Introducing a new salesperson can be done through a letter. This will make it easy for your loyal customers to know what you have done to improve your service. This is another form of making your customers feel special. If you are assigned to write a new salesperson introduction letter, check out this sample we have made for you. To: Mr. Samuel Jackson SFT Limited Canada Subject: New Salesperson Introduction Letter Dear Sir, You have been a witness on how our business has served you with the best service in your city for five years now. On our part, we take much pride to make it known that your loyalty to our business have been instrumental in making us reach where we are right now in the industry. As part of our vision to provide you with a much better service, we are proud to announce that we are improving the services that we offer by hiring more salesperson who has equally exceptional capabilities in their field. For this, we would like to introduce to you our newest sales...

Summary: Your marketing strategy will work well with a good marketing letter. Whatever product or service will be greatly presented in a well developed letter. If you are looking for an impressive marketing letter, here is a sample. Mrs. Meyer, Marita Products, 28567 Texas. How to get big discounts on furniture. Dear Ma’am, Our firm, AMS Co. has a good offer for you in helping you in buying your furniture. A savings of half the price on your furniture will be guaranteed if you will consider our service. We will work hard to provide you with data that will assist you in getting top of the line furniture at a very minimal price. With AMS Co., you can assure that we are expert in both brand new and used furniture. In our line are leading brands such as Home Designs, Ideals and many others. The used furniture makes no big difference with the new ones. For a used furniture, we can assure you of a savings of half the price. Our workers are trained and will be able to assist you in designing ...

Summary: A winning sales and marketing letter will make you win a client account. As a marketing strategy, sending a letter will give a company a chance to explain its services more. If you are writing a sales and marketing letter and just dont know how to start it, then here is a sample for you. Mr. John Smith , General Director, MMobile Telecom, Box 123, Springhouse 17 th  August 2008 Dear Mr. Smith, MobileTech, a multinational service operator for mobile phones, would like to invite you to be a part our its network for a recently launched operating service in India. The services we offer includes mobile phone services as well as Internet provision and our prices are very much affordable. We offer zero connection fee and still you can make phone calls to various telecommunication networks at the lowest rate in all of India. Rest assure that a poor connection is never an issue with MobileTech. We have with us the latest equipment that makes your connection very clear may it be a v...

Summary: A letter for a customer to introduce your services is a great marketing strategy. A good letter contains all the necessary information about your business and the services that you offer. If you are writing a letter to your customer and your dont know how to start it, refer to our sample below. Mr. Peter Smith 65 Celica Street Manila September 25, 2009 Dear Sir, We are proud to announce that we have just opened a new office for Elements Consultancy right beside your door. We are located at 65 Celica Street, Manila. In relation to your profession as a programmer we would like to offer our services when you need one. Eversince our business was established we always had an image of being a dependable and reliable firm. It  is our commitment that you can depend on us for our services. Our services have lots of advantages to our clients with which I can explain to you if you find time to visit us. We would really appreciate if you will try our services and I assure you that we ...

Summary: A new restaurant introduction letter will help you advertise your new business providing complete information and a free menu for the customer. A good letter must have a brief yet straight to the point information about the business. If you are writing a letter of introduction for your business, find our sample below. To: Ms. Eva San Juan 47 Mercedes Street Manila Date: September 20, 2009 Dear Madam, Greetings! We are pleased to announce that we have just open a new burger store near in your street namely The Burger House. We have a different kinds of burgers and  desserts that will surely suit your taste and we offer a very affordable price. This business is not new in the market and we have 4 branches already. I am attaching a menu for you. I hope you can drop by to our store so that you can try our very yummy burgers and desserts. Our store is open until midnight. All informations are in the menu including our number for the free delivery. We are pleased to serve you. T...