WRITING A COVER LETTER

A sales letter is a marketing tool that promotes a good or service. Its objective is to persuade the reader to buy what the letter offers. To be effective, its scope must describe a particular benefit the reader will gain by making the purchase, such as a problem solved or a need fulfilled. Before you begin, you should be familiar with what your sales letter intends to promote and the people you intend it to reach. This may require a little research and some brainstorming, but without preparation your sales letter will be less effective. Then decide on the features that best highlight the good or service; identify its selling points, in other words. Bigger, brighter, stronger, faster, cheaper, etc., are common selling points when writing a sales letter. Once you have made a selection, you must persuade the readers that the benefit of your offer outweighs the cost. In other words, convince them that what you have to offer is a good deal. In the sample sales letter the writer promotes a ...

Pharma jobs are no longer an easy to reach thing. In fact it’s a daunting task to get the right job that you are looking for. So when you are applying for a pharma job make sure that your cover letter must be expressive enough. Highlight your area of interest and expertise, explain about your education and experience and relates it with the post you are applying for. Make the reader feels as only you are the right candidate for it. Here is a sample pharma job cover letter: From: Lyre Ericson S-10, LifeAround Avenue, New Colony, Colombia To: Mr. Roderick Tipton Sprit Pharmaceuticals, Trade Road, Colombia 15 th  June, 2010 Dear Mr. Tipton, This letter is in response to your advertisement of an opening in pharmacy research division posted on your company website. I found that my skills and experience match this position, so I would like to offer my services for this post. I hold a professional degree in clinical pharmacy and have five years of work experience in the same field. Experi...

When you are applying for any degree course or applying for higher studies, make sure that your cover letter should picture your vision and mission clearly. Your cover letter should be framed in a manner that it will explain your education, skills and experiences that are needed to join the course. Try not to show off but request in a way that the reader will praise you and show his interest in you. Here is a sample PhD cover letter: Dr. K.V. Sharma, Assistant Professor, University of Cape Town, Cape Town 14 th  May, 2010 Dear Dr. Sharma, I am writing to apply for the PhD program in Environmental Sciences at University of Cape Town under your skilled supervision. I had done my graduation in Zoology in the year 2005 and post graduation in Environmental Biotechnology from University of Rajasthan, India. In all the years of my study I tried to develop a good sense of research. I was very interested in developing new methods of wetland conservation with the advance technology. I had do...

Nearly all educational institutions sometime or the other organize conferences and seminars. It is of great prestige and honor to receive an invitation for them. It is a great honor for someone to be invited in a national conference. Giving your confirmation is then an important step from your side. Here is a sample confirming attendance letter: From: Dr. David Ronaldson Dale College of Medical Sciences, Vancouver, Canada To: Dr. Richard Norton The Director, Medical Council of Canada, Edmonton, Canada 21 st  May, 2010 Ref: Confirmation of attendance in the seminar Dear Dr. Norton, I am very grateful to you for considering me as a part of this international conference and would like to give my confirmation to attend the conference on  Congenital Heart Diseases  in Children. his topic holds immense interest to me as I have done a lot of research work on the children suffering from Congenital Heart Diseases. Few months back I received the honor of presenting the research pap...