WRITING A COVER LETTER

A sales letter is a marketing tool that promotes a good or service. Its objective is to persuade the reader to buy what the letter offers. To be effective, its scope must describe a particular benefit the reader will gain by making the purchase, such as a problem solved or a need fulfilled. Before you begin, you should be familiar with what your sales letter intends to promote and the people you intend it to reach. This may require a little research and some brainstorming, but without preparation your sales letter will be less effective. Then decide on the features that best highlight the good or service; identify its selling points, in other words. Bigger, brighter, stronger, faster, cheaper, etc., are common selling points when writing a sales letter. Once you have made a selection, you must persuade the readers that the benefit of your offer outweighs the cost. In other words, convince them that what you have to offer is a good deal. In the sample sales letter the writer promotes a ...

Adjustment Letters An adjustment letter is a response to a written complaint. The objective is to inform the reader that their complaint has been received. It is also a legal document recording what decisions were made and what actions have or will be taken. Keep in mind that your reader has been inconvenienced. This is a prime goodwill building opportunity. Everybody makes mistakes and when a business owns up to one it goes along way to renewing the customer's confidence in a continued business relationship. The scope of your adjustment letter should reiterate the relevant facts of the claim. When the customer is right, include a forthright admission to that effect and extend a sincere apology. When the customer is not right, explain the reasons clearly and with every courtesy. Counter any negativity that may be in the complaint letter with a positive approach. Be gracious and emphasize the corrective steps being taken. Explanations for why the situation occurred are of less impor...

Summary: Invite your friends and family to your business using a letter that will explain your intentions. A good letter will be a very effective and easy marketing style. If you are trying to write one for your business, make use of the sample below created just for you. March 5, 2009 Dearest Family and Friends: With so much pride and happiness, I am writing you this letter to formally tell you that I am an active member of a multilevel marketing business specializing in direct selling. The company,”Amway,” has truly helped me financially and has been an inspiration for me to strive more. However, I cannot do this all alone, I am appealing for your help for us to really explore the business and the opportunities it can offer. Here are some information about the company Amway. · Multilevel marketing: This is a point system. Everytime we refer a person to join the business, we are able to earn points. Then, those that we refer will also gain points from the referrals that they make and ...