WRITING A COVER LETTER

A sales letter is a marketing tool that promotes a good or service. Its objective is to persuade the reader to buy what the letter offers. To be effective, its scope must describe a particular benefit the reader will gain by making the purchase, such as a problem solved or a need fulfilled. Before you begin, you should be familiar with what your sales letter intends to promote and the people you intend it to reach. This may require a little research and some brainstorming, but without preparation your sales letter will be less effective. Then decide on the features that best highlight the good or service; identify its selling points, in other words. Bigger, brighter, stronger, faster, cheaper, etc., are common selling points when writing a sales letter. Once you have made a selection, you must persuade the readers that the benefit of your offer outweighs the cost. In other words, convince them that what you have to offer is a good deal. In the sample sales letter the writer promotes a ...

SAMPLE PURCHASE ORDER LETTER ______________ (Name and address of company with whom order is being placed) _____________ (Date) Subject: Purchase Order for 1000 pairs of socks Dear Sir or Madam This is with reference to our meeting on ___________ (date) when we visited your factory in connection with purchase of socks for our school children. We are pleased to place an order for 1000 pairs of white summer socks against item number ___________ and size _________. We would appreciate if the order is delivered at the address given below latest by ____________ (deadline date) so that we can start selling it to the children before the onset of summers. ___________________ (Name and address where delivery will be made) The terms and conditions of the purchase order are as follows: 1. Order for 1000 pairs of white summer socks with item number _________ and size __________. 2. Delivery will be made at the address mentioned above. 3. The order should be delivered latest by __________. 4. 100% p...

Adjustment Letters An adjustment letter is a response to a written complaint. The objective is to inform the reader that their complaint has been received. It is also a legal document recording what decisions were made and what actions have or will be taken. Keep in mind that your reader has been inconvenienced. This is a prime goodwill building opportunity. Everybody makes mistakes and when a business owns up to one it goes along way to renewing the customer's confidence in a continued business relationship. The scope of your adjustment letter should reiterate the relevant facts of the claim. When the customer is right, include a forthright admission to that effect and extend a sincere apology. When the customer is not right, explain the reasons clearly and with every courtesy. Counter any negativity that may be in the complaint letter with a positive approach. Be gracious and emphasize the corrective steps being taken. Explanations for why the situation occurred are of less impor...

To Mr. George K Harper E-9023, Central Industrial Lane Manchester Date: 12 th  Feb, 2012 Subject: Product Acceptance Letter Dear Mr. Harper This letter is to acknowledge you that the sample prototype of the product that you had sent to our office for feedback has been accepted. We liked the concept, the material used and the output product design. I must  admit  that your creative team has put a lot of efforts to come up with these unique  creative ideas pertaining to the design of the toys. We are satisfied with the sample lot and would like to make a big purchase order. I have attached a copy of the proposed purchase order and other details regarding our requirements for your perusal. We would like to meet you on coming Monday to finalize the purchase order and to sign the agreement. Kindly revert back with your availability confirmation. In case of any further query please feel free to contact me on 9xxxxxxxxx1 Regards, Jessica Smith, HGL Pvt. Limited

Ms/Mr. ______________ Address Date: ___________ Subject: Confirmation of the receipt of order To, Dear Ms/Mr. ____________ This is to confirm that we have received your order for the purchase of the items as mentioned in the list as attached  along with the covering letter dated __________ (date). The items as mentioned are: Refrigerator Colour LCD television  21” Micro oven Washing machine Vacuum  cleaner We also received the payment of Rs 150000 in form of demand draft dated _______ (date) of the _____________ bank (name of the bank). The items are being sent to the address as mentioned in the letter of order. The items are expected to be delivered on the said address within  the 5 or 6 days of receipt of orders. The statement of orders and bill along with the warranty documents will be delivered along with the items. Any defects in the items or any problems with the statement of orders must be reported at the earliest. We are thankful to for the order and pleased ...

Summary: Writing a letter for an online marketing business invitation is one good way to make your services be known. A letter will be able to say everything and the customer can be reminded of it everytime he or she sees your letter. Now, if you need some help in writing this kind of letter, please make use of the one we created just for you. Dear colleague, The factors to be considered in order to flourish in online marketing. The fact that you are reading this letter means that you are into online marketing business. It is actually a very good idea and I commend you for that. Our business has started some years ago which goes to say that we are expert in computer matters and we are in the position to educate you on some of the basics in computer matters. Our team of experts has recently come across some techniques such as popup advertisements, the so called viral marketing, automatic responders and the most widely known digital delivery. We have dedicated ourselves into traffic and ...

Loan application letter is written to ask for monetary credit service on some kind of secured mortgage basis. As it is our requirement the words should be so humble and sincere that the banker or the lender acquires total trust on the applicant. Loan application letter helps the loan applier to appeal for the various types of loans which ever he wishes to depend upon certain conditions. Cora Norberto Sharpe, 612 Timber Ridge Rd Mount Solon, VA 22843-2318 15 th  October 2010. Subject:  Sample loan application letter. Dear Cora, I have sent this letter to you in order to explain my reasons behind requesting a loan modification on my mortgage. I wish to purchase a Mercedes Benz 300 Limousine costing Rs 56 lakhs. I am requesting an interest reduction down to 6.25% from my current 8.80%. I feel it is a fair percentage for you, and it is just within my means. Without a reduction on the interest, I will not be able to afford the monthly payments. I have to choose between a loan modif...

Summary: For successful business relations proper communication between companies and clients are necessary. In such occasions, follow up letters play a major role. When a customer made a purchase from your company then it is your duty to send him a follow up letter to keep in touch with him. You can also discuss about the correct delivery of the placed order and their satisfaction with the quality of products can also be asked. Here is an example for such letter. To: (Mr. Gupta Govind,) (Project Manager,) (NST Limited,) (California.) (12 th  April, 2010) Dear (Mr. Gupta), On behalf of J.P Electronics, first of all I would thank you for buying twenty Dell laptops from us. We sincerely hope that the products are working to your entire satisfaction. If you have any queries or clarifications, please feel free to call us. We will be available 24 hours to serve you. Our sales person would personally come and meet you. We are assuring you the complete co-operation in the after sales foll...

Summary:  Sales is an important part for any business and this is the crucial task. Your sales are cause for your profit or loss. Writing a good sales letter can give a high impact on your buyers and client. So write a best sales letter and if you do not how to write it then follow this given sample. Dear Sir/Madam, A good start is necessary for the best sales letter. This means the first sentence is designed well. The right words are being used there to draw the attention of the reader. In addition, it persuades the client to purchase your product. A short sales letter focuses on the point. It makes the reader to look for more information. It is able to attract sales and sells for even many years after it has been written. If you are not able to figure out whether your letter is the best go to www.bestletters.com and you will be able to learn the truth. We will guide you on making good documents in order to promote the business of yours. We are ready to help you. Contact us today....

Summary: Below there is a sample of the “thank you sales letter” that is a very effective way to express your gratitude to the client for making his purchase with you and not with your competitors. It doesn’t require so much time and will make your customer feel treated in a proper way. To: LusineMaraian (3 Makedonitisas avenue) (Nicosia, Cyprus) 12 September 2010 Dear Ms. Maraian, We would like to ask you for the purchase of a notebook you made from our company. We appreciate such a great buyer like you. We appreciate to receive a positive feedback from you regarding this purchase. If you are not satisfied with the product for some reasons, please contact us in order to find a solution. We care about customers and ready to provide after sale services. Whatever question you have regarding the purchased product, please don’t hesitate to contact us. Our professional support team is always ready to help you with their advices, recommendations and suggestions. Within a package of the purch...