WRITING A COVER LETTER

A sales letter is a marketing tool that promotes a good or service. Its objective is to persuade the reader to buy what the letter offers. To be effective, its scope must describe a particular benefit the reader will gain by making the purchase, such as a problem solved or a need fulfilled. Before you begin, you should be familiar with what your sales letter intends to promote and the people you intend it to reach. This may require a little research and some brainstorming, but without preparation your sales letter will be less effective. Then decide on the features that best highlight the good or service; identify its selling points, in other words. Bigger, brighter, stronger, faster, cheaper, etc., are common selling points when writing a sales letter. Once you have made a selection, you must persuade the readers that the benefit of your offer outweighs the cost. In other words, convince them that what you have to offer is a good deal. In the sample sales letter the writer promotes a ...

Summary: A good and quality service needs quality marketing style. Some businesses fail to survive in the market because of poor marketing strategy. One good strategy is through writing a marketing letter for your services, in this way you can engage customers to trying your services. If you are ready to write one then let us assist you with this sample letter. March 2, 2009 Dear Friends, Perhaps you have asked yourself why is it that you have not yet encountered a business who offers quality service in organizing parties? Sometimes, you have to settle for those who offer a substandard service locally or contact someone from far away just to give you the right service. It is our honor to offer to you the services that we offer at our event-organizing firm, Party Time! The company has been in the business for seven years now and we are thinking of branching out in the city of Cebu. We can assure you that we will be able to help you organize your party without you having to worry of anyt...

Summary: A new restaurant introduction letter will help you advertise your new business providing complete information and a free menu for the customer. A good letter must have a brief yet straight to the point information about the business. If you are writing a letter of introduction for your business, find our sample below. To: Ms. Eva San Juan 47 Mercedes Street Manila Date: September 20, 2009 Dear Madam, Greetings! We are pleased to announce that we have just open a new burger store near in your street namely The Burger House. We have a different kinds of burgers and  desserts that will surely suit your taste and we offer a very affordable price. This business is not new in the market and we have 4 branches already. I am attaching a menu for you. I hope you can drop by to our store so that you can try our very yummy burgers and desserts. Our store is open until midnight. All informations are in the menu including our number for the free delivery. We are pleased to serve you. T...

Summary: Introducing a new salesperson can be done through a letter. This will make it easy for your loyal customers to know what you have done to improve your service. This is another form of making your customers feel special. If you are assigned to write a new salesperson introduction letter, check out this sample we have made for you. To: Mr. Samuel Jackson SFT Limited Canada Subject: New Salesperson Introduction Letter Dear Sir, You have been a witness on how our business has served you with the best service in your city for five years now. On our part, we take much pride to make it known that your loyalty to our business have been instrumental in making us reach where we are right now in the industry. As part of our vision to provide you with a much better service, we are proud to announce that we are improving the services that we offer by hiring more salesperson who has equally exceptional capabilities in their field. For this, we would like to introduce to you our newest sales...

Summary: A letter for a customer to introduce your services is a great marketing strategy. A good letter contains all the necessary information about your business and the services that you offer. If you are writing a letter to your customer and your dont know how to start it, refer to our sample below. Mr. Peter Smith 65 Celica Street Manila September 25, 2009 Dear Sir, We are proud to announce that we have just opened a new office for Elements Consultancy right beside your door. We are located at 65 Celica Street, Manila. In relation to your profession as a programmer we would like to offer our services when you need one. Eversince our business was established we always had an image of being a dependable and reliable firm. It  is our commitment that you can depend on us for our services. Our services have lots of advantages to our clients with which I can explain to you if you find time to visit us. We would really appreciate if you will try our services and I assure you that we ...