WRITING A COVER LETTER

A sales letter is a marketing tool that promotes a good or service. Its objective is to persuade the reader to buy what the letter offers. To be effective, its scope must describe a particular benefit the reader will gain by making the purchase, such as a problem solved or a need fulfilled. Before you begin, you should be familiar with what your sales letter intends to promote and the people you intend it to reach. This may require a little research and some brainstorming, but without preparation your sales letter will be less effective. Then decide on the features that best highlight the good or service; identify its selling points, in other words. Bigger, brighter, stronger, faster, cheaper, etc., are common selling points when writing a sales letter. Once you have made a selection, you must persuade the readers that the benefit of your offer outweighs the cost. In other words, convince them that what you have to offer is a good deal. In the sample sales letter the writer promotes a ...

Summary: A marketing sales letter makes a sales person close deals if only it is written in a very impressive manner. A letter will make you list of the services that you can offer and it can easily be reviewed by your clients as it is handy. Please check this sample letter for your guide in writing one. Our Serviice Will Help You Make a Good Sales Offer for Your Property. This letter serves as an invitation for you to consider our line of investors who are in need of properties that are for sale. If in case, you will consider offering your property to interested buyers, then this a good venue for you to do it. I have several partners who are investing in real estate properties and it would be my pleasure if you will give me a chance to talk to you concerning a business plan. We own a brokerage company that handles several properties in real estate. We have our list of interested buyers for properties inside and outside the country. If ever you consider selling your property then we ca...

Summary: A good and quality service needs quality marketing style. Some businesses fail to survive in the market because of poor marketing strategy. One good strategy is through writing a marketing letter for your services, in this way you can engage customers to trying your services. If you are ready to write one then let us assist you with this sample letter. March 2, 2009 Dear Friends, Perhaps you have asked yourself why is it that you have not yet encountered a business who offers quality service in organizing parties? Sometimes, you have to settle for those who offer a substandard service locally or contact someone from far away just to give you the right service. It is our honor to offer to you the services that we offer at our event-organizing firm, Party Time! The company has been in the business for seven years now and we are thinking of branching out in the city of Cebu. We can assure you that we will be able to help you organize your party without you having to worry of anyt...

Summary: A company introduction letter works well as part of a marketing strategy. In the field of construction, this is a good tool for companies to stay a step ahead of their competitors. If you are writing a construction company introduction letter, here is a sample that you can refer to. James Dwight, Wonder Constructions. June 12, 2009 Mr.Norman Black, Chief Executive Officer, Moderncom Ltd., IT Park, Cebu. Dear Mr.Black, I take much pride to introduce to you one of the pioneers in the construction idustry, Global Construction Company. Our company have been in the business of construction for more than a decade now and still counting. Our company has already built many modern and top of the art buildings in the whole of India as well as in  the united Kingdom. Our services include contracting services and we are also into the business of commercial and indtrial ventures. It is our goal to modernize the construction industry, thus we use modern technologies and design is one of...

Summary: Sales appointment letter mention about the appointment you have fixed with your new client to sell your products or services. Through this letter, you can confirm the appointment with them. You can also mention about your services again so that they will be sure and ready to take a business venture with you. 15 th  September Thank you for the booking of an appointment with copywriters of Dvd. We feel honored with you choosing us to provide a business solution or solutions for you. We will see that you will not be disappointed with what we offer. We have served many other businesses and they have liked our services. As mentioned in the letter of acknowledgement, the appointment is fixed for 23th November 2010. We have the option to chat online at www.dvdcopywriters.com or even call toll free at 1-787-977-2275.It is necessary to make the meeting brief and to the point. In order to familiarize you with our services I am forwarding details about our company and a sample of our...

A well written and informative cover letter can increase your chances of getting a job. While sending an application for software engineer job you should write an impressive cover letter that can give a brief picture of what you have done so far. After mentioning your skills, politely ask for an interview. Do not forget to mention enclosures. Here is a sample software engineering cover letter: Peter Macbeth 31 North Coast, Berlin, Germany Phone: 01234 567 8910 Adam Black Director, Cyclotron Web Solutions, Central Circle, Berlin, Germany Ref: Post of Software Engineer Dear Mr. Black, With reference to your advertisement at jobsearch.com, I would like to offer my services for the post of Software Engineer. I hold a Degree in Software Engineer from Bangalore and the total working experience of 6 years have a good knowledge of software development life cycle that includes the designing, coding, testing, documentation and implementation of the system application. I contributed in developing...

Searching for new partners is always difficult. In order to save your time you can firstly write the Business Introduction letter to the potential partners who might be interested in your services. After that if, you see the interest, arrange a personal appointment, and get your deal. The sample of such a letter is provided below. From: RinaMaylor Bronton services LTD 120, Verdmord Road Nottingham To: Mr. Braiton Kruger General Manager, London Hotel London. 12th February, 2010 Dear Mr. Kruger, I would like to take an opportunity and introduce our company (Bronton services LTD) that involved in event organizing business for the last 6 years. We have experience in organizing different types of events from conferences until private parties. All our events were met with a great satisfaction among our customers. The positive feedback is something that we can be proud of. We provide high quality services for very suitable prices. We would like to offer the services of our Company to your Hot...

Pharma jobs are no longer an easy to reach thing. In fact it’s a daunting task to get the right job that you are looking for. So when you are applying for a pharma job make sure that your cover letter must be expressive enough. Highlight your area of interest and expertise, explain about your education and experience and relates it with the post you are applying for. Make the reader feels as only you are the right candidate for it. Here is a sample pharma job cover letter: From: Lyre Ericson S-10, LifeAround Avenue, New Colony, Colombia To: Mr. Roderick Tipton Sprit Pharmaceuticals, Trade Road, Colombia 15 th  June, 2010 Dear Mr. Tipton, This letter is in response to your advertisement of an opening in pharmacy research division posted on your company website. I found that my skills and experience match this position, so I would like to offer my services for this post. I hold a professional degree in clinical pharmacy and have five years of work experience in the same field. Experi...

Summary: A letter for a customer to introduce your services is a great marketing strategy. A good letter contains all the necessary information about your business and the services that you offer. If you are writing a letter to your customer and your dont know how to start it, refer to our sample below. Mr. Peter Smith 65 Celica Street Manila September 25, 2009 Dear Sir, We are proud to announce that we have just opened a new office for Elements Consultancy right beside your door. We are located at 65 Celica Street, Manila. In relation to your profession as a programmer we would like to offer our services when you need one. Eversince our business was established we always had an image of being a dependable and reliable firm. It  is our commitment that you can depend on us for our services. Our services have lots of advantages to our clients with which I can explain to you if you find time to visit us. We would really appreciate if you will try our services and I assure you that we ...

Summary: A good introduction letter is just as good as a personal introduction. It depends on how you have written it for it to sound personal as well as professional. If you are about to write an introduction letter to a client, here is a sample that we have made for this purpose. To, Peter Coffin, CEO, Coffin Ltd., Canada Dear Mr Coffin, First of all, I would like to introduce myself, I am Anthony Bark and I am currently the General manger of Diamond Furniture in Ottawa. Our company’s specialization is top of the line furniture and we offer various lines of products at very low prices. To mention some of our customers, we have Ottawa Homes, Star Power and the newest one is a mall that has just started. I am writing you this letter in order to give you some information concerning our business aim of building relationship with other firms to establish a network. Enlosed herewith is a run down of the services that we offer and some of our achievements in the industry for your reference....

Summary: A winning sales and marketing letter will make you win a client account. As a marketing strategy, sending a letter will give a company a chance to explain its services more. If you are writing a sales and marketing letter and just dont know how to start it, then here is a sample for you. Mr. John Smith , General Director, MMobile Telecom, Box 123, Springhouse 17 th  August 2008 Dear Mr. Smith, MobileTech, a multinational service operator for mobile phones, would like to invite you to be a part our its network for a recently launched operating service in India. The services we offer includes mobile phone services as well as Internet provision and our prices are very much affordable. We offer zero connection fee and still you can make phone calls to various telecommunication networks at the lowest rate in all of India. Rest assure that a poor connection is never an issue with MobileTech. We have with us the latest equipment that makes your connection very clear may it be a v...

Summary: If you are thinking of a good marketing style that will reach your friends in just a few seconds, an email-marketing letter will best help you. Emailing is very convenient and fast and sending a letter through this medium is just the right thing to di in this busy word. So, offer your services to your friends by writing them an email marketing letterand checkout he sample letter we have made for you. March 12, 2009 Dear Jenny, I am aware that you are doing your best to balance for career and your responsibilities at home. Added to these are the monthly bills and some other things and responsibilities that need your attention and time. We would like to help you out with your problem. Here are some ways that we can be of help to you. Ticket booking (train, airways and movies) Payment for electricity bills as well as telephone, internet bills, etc. Travel and tour bookings Job hunting Matchmaking for your daughter Provide you with needed data. I assure you that I will do my very ...

Today every company needs its employees to be well trained and for this they hire trainers. So if you want to apply for a trainer’s post with some company make a well written and impressive cover letter. Give a detail account of your skill and experiences that helps the employer to think about you. Here is a sample training cover letter: From: Nicolas Pearson Flat #43, Church Road, Mason Street, Alberta To: Erick Christopher, New Horizon, 2107, Avenue Street, Alberta 26 th  May, 2010 Dear Mr. Christopher, I am interested in the Trainer’s position advertised on Jobportal.com and would wish to offer my services for the same. I am a certified language trainer with a work experience of more than seven years. I have trained a number of students including the corporate personnel. I have developed a new training methodology according to the psychological level of trainees which yielded a high percentage of good results. My training style, psychometric analysis, presentation skills and pro...

Summary: Introducing a new salesperson can be done through a letter. This will make it easy for your loyal customers to know what you have done to improve your service. This is another form of making your customers feel special. If you are assigned to write a new salesperson introduction letter, check out this sample we have made for you. To: Mr. Samuel Jackson SFT Limited Canada Subject: New Salesperson Introduction Letter Dear Sir, You have been a witness on how our business has served you with the best service in your city for five years now. On our part, we take much pride to make it known that your loyalty to our business have been instrumental in making us reach where we are right now in the industry. As part of our vision to provide you with a much better service, we are proud to announce that we are improving the services that we offer by hiring more salesperson who has equally exceptional capabilities in their field. For this, we would like to introduce to you our newest sales...

Summary: Sales cover letter includes all those products and services available at your company. It defines all your achievements til the time and also give huge market success. It is written to inform new clients so that they can know more about your firm and they can come into a business venture with you. Ann K. Metcalf Managing Director, Brewy Tea, 2146 Alpaca Way Anaheim, CA 92805 !4 th  September 2010 Dear Ms Metcalf, Tea Saucers Limited is a company representing more than hundred tea growers in East Africa. At the moment we are supplying tea to many destinations such as the Middle East, Eastern Europe and UK. Our tea that is being exported is grown in cool climes of African highlands where the perfect climatic conditions for growing best tea prevail. As a result our tea is famed all over the world. We offer very competitive prices and the resale of tea is guaranteed as it is of finest quality. Here in I am enclosing a sample pack of our tea for you. You are welcome to contact ...