WRITING A COVER LETTER

A sales letter is a marketing tool that promotes a good or service. Its objective is to persuade the reader to buy what the letter offers. To be effective, its scope must describe a particular benefit the reader will gain by making the purchase, such as a problem solved or a need fulfilled. Before you begin, you should be familiar with what your sales letter intends to promote and the people you intend it to reach. This may require a little research and some brainstorming, but without preparation your sales letter will be less effective. Then decide on the features that best highlight the good or service; identify its selling points, in other words. Bigger, brighter, stronger, faster, cheaper, etc., are common selling points when writing a sales letter. Once you have made a selection, you must persuade the readers that the benefit of your offer outweighs the cost. In other words, convince them that what you have to offer is a good deal. In the sample sales letter the writer promotes a ...

Adjustment Letters An adjustment letter is a response to a written complaint. The objective is to inform the reader that their complaint has been received. It is also a legal document recording what decisions were made and what actions have or will be taken. Keep in mind that your reader has been inconvenienced. This is a prime goodwill building opportunity. Everybody makes mistakes and when a business owns up to one it goes along way to renewing the customer's confidence in a continued business relationship. The scope of your adjustment letter should reiterate the relevant facts of the claim. When the customer is right, include a forthright admission to that effect and extend a sincere apology. When the customer is not right, explain the reasons clearly and with every courtesy. Counter any negativity that may be in the complaint letter with a positive approach. Be gracious and emphasize the corrective steps being taken. Explanations for why the situation occurred are of less impor...

Summary: This is a retirement request letter in which an old employee of the company is confirming his retirement from the company. He has been with the company for a long time, starting at a lower rank to rise becoming the head of the finance department.  He is asking the company to accept his retirement notice. He is expressing his gratitude to all concerned for helping him during his stay in the company. 4 th  October 2010 Mr. Williams, Heritage Insurance Corporation, Dear Williams, This letter is to corroborate my notification of retirement, which takes effect from 15 October ’10, with Heritage Insurance Company from the post Director Finance. It gives me immense please to state that I joined the company way back as a junior executive and rose to the post of Director in the department of finance. However, it would not have been possible had the management not given its full support all through my tenure. I would like to express my heartfelt thanks to the management for the...

Police department doesn’t have need to adopt the formal approach while writing things therefore police promotion letter would be written tactfully with the reference to test taken by police department. Commissioner of Police, Police Commissioner Office, BasheerBagh, Hyderabad, Respected Sir, With due respect and regards, it is to bring into kind notification with the reference of national police academy circular about promotion issuance. I, Rana Pratab, constable of 2 town police of Bhongir, kindly put my request for the promotion consideration of sub inspector of police as by seeing eligibility factor. Hence, fulfill all criteria set by administration. I feel satisfaction as if I put glance on my professional experience served for police department with pride and honor. With addition to this, I have good plans to get into dense field due to my interest in social service. I want to share some important milestones achieved by me while serving to police department. Hence, I secured gold ...