WRITING A COVER LETTER

A sales letter is a marketing tool that promotes a good or service. Its objective is to persuade the reader to buy what the letter offers. To be effective, its scope must describe a particular benefit the reader will gain by making the purchase, such as a problem solved or a need fulfilled. Before you begin, you should be familiar with what your sales letter intends to promote and the people you intend it to reach. This may require a little research and some brainstorming, but without preparation your sales letter will be less effective. Then decide on the features that best highlight the good or service; identify its selling points, in other words. Bigger, brighter, stronger, faster, cheaper, etc., are common selling points when writing a sales letter. Once you have made a selection, you must persuade the readers that the benefit of your offer outweighs the cost. In other words, convince them that what you have to offer is a good deal. In the sample sales letter the writer promotes a ...

Mr. John M. Childs Senior Manager-Passport Authority 4993 Morning view Lane New York, NY 10013 02 September, 2010 Subject: SAMPLE LETTER OF AUTHORIZAION Dear, Mr. Childs I Mr. Andrew V. Abbott hereby authorize Mrs. Sandra A. Abbott to collect my passport on behalf of me with respect that I am admitted to hospital for the period of next two months. I am suffering from spinal injury and has to undergo for an operation. I am ready to submit all my necessary reports and documents to the passport authority and hence request the authority that my passport should be submitted to my wife Mrs. Sandra A. Abbott at my residential address which is there with the authority. Kindly accept her authorization and handover my passport to her. Along with the letter I am sending photocopy of my medical reports and documents. Please verify those and consider my case with special interest. With regards to this problem if you find any query you can contact me on my number 456789123. Yours truly, Mr. Andrew V...

A well written and informative cover letter can increase your chances of getting a job. While sending an application for software testing job you should write an impressive cover letter that can give a brief picture of what you have done so far. After mentioning your skills, politely ask for an interview. Do not forget to mention enclosures. Here is a sample software testing cover letter: Renit Daniel 56, Pearl Avenue, Frankfurt, Germany Phone: 01234 567 8910 Stephen Webster Director, Weblogics Web Solutions, Greater Church Road, Frankfurt, Germany Ref: Post of Software Testing Engineer Dear Mr. Webster, This letter is to express my interest in the post of Software Testing Engineer posted on myjobs.com. I believe that my strong technical experience and education will make me a very competitive candidate for this position. I hold a Degree in Software Engineer from Frankfurt and I had a total working experience of 4 years. I am an ISTQB Foundation Level certified tester and had done ...

To Mrs. Jessica McRae Career Counselor St. Peters University Poole Date: 13 th   March 2012 Dear Mrs. McRae I am writing this letter to thank you for your valuable inputs that you gave to help me identify my career goal.  I really appreciate this kind gesture of yours. I was really confused as what to opt as my career goal. You really helped me in identifying my area of interest and how can  I utilize my education qualification to achieve a career in this field.  I am also thankful for the contacts that you gave me and I‘ll start applying for jobs. You helped me in strategically planning my career and I am sure if I follow this path I’ll definitely achieve   professional success . I used to love cartoons but never thought of taking my hobby as my career. But you motivated me towards animation. I want to thank you from the core of my heart and really appreciate what you did for me. Sincerely, Walden Harper

Pharma jobs are no longer an easy to reach thing. In fact it’s a daunting task to get the right job that you are looking for. So when you are applying for a pharma job make sure that your cover letter must be expressive enough. Highlight your area of interest and expertise, explain about your education and experience and relates it with the post you are applying for. Make the reader feels as only you are the right candidate for it. Here is a sample pharma job cover letter: From: Lyre Ericson S-10, LifeAround Avenue, New Colony, Colombia To: Mr. Roderick Tipton Sprit Pharmaceuticals, Trade Road, Colombia 15 th  June, 2010 Dear Mr. Tipton, This letter is in response to your advertisement of an opening in pharmacy research division posted on your company website. I found that my skills and experience match this position, so I would like to offer my services for this post. I hold a professional degree in clinical pharmacy and have five years of work experience in the same field. Experi...

A cover letter shows your skills and gives an idea about your knowledge, experience and professional attitude. A well written job cover letter is your first impression and is a helpful tool to land an interview. Here is a sample job application cover letter: From: James Lyre 14 S, Elms Field, Peter Lane, London To: Mr. Derrick Joe HR Manager, Royal Fashion House, Tipton, London 15 th  June, 2010 Dear Mr. Joe, This letter is to express my interest in the post of fashion designer position posted on Myworld.com. I believe that my experience and education have prepared me for this post. I have three years experience of designing for Opera Fashions. During my tenure, I designed a line of formal wears which were highly demanded. My collections were big hits and I always designed the attires according to latest trends. Along with formal wear collection I designed a series of casual wears and bridal dresses. I am aware of the responsibilities and professionalism necessary for this post and...

From, Mr Finnegan, Principal, Royal Degree College, Birmingham To, Mr Goblin, Drafting Stationeries Ltd, Birmingham Dear Mr Goblin, This is Mr Finnegan, principal of Royal Degree College, Birmingham, expressing heartfelt appreciation and gratitude for the sponsorship which you provided for the annual fest of the college. The college has always wanted to execute a grand annual fest event and the support from  your side has helped the college authorities to realise this dream on a grander scale. Yesterday saw the culmination of the annual fest for this year and we are full of gratitude and appreciation for the way you, on behalf of the Drafting stationeries Ltd, have open heartedly helped the students in this event. We are obliged by the interest which you showed in the minutes of this event and the valuable inputs from your side have helped us carve this impeccable annual fest event. We are hopeful that the relationship between the two sides continues on a prosperous note in the fut...

When you are applying for any degree course or applying for higher studies, make sure that your cover letter should picture your vision and mission clearly. Your cover letter should be framed in a manner that it will explain your education, skills and experiences that are needed to join the course. Try not to show off but request in a way that the reader will praise you and show his interest in you. Here is a sample PhD cover letter: Dr. K.V. Sharma, Assistant Professor, University of Cape Town, Cape Town 14 th  May, 2010 Dear Dr. Sharma, I am writing to apply for the PhD program in Environmental Sciences at University of Cape Town under your skilled supervision. I had done my graduation in Zoology in the year 2005 and post graduation in Environmental Biotechnology from University of Rajasthan, India. In all the years of my study I tried to develop a good sense of research. I was very interested in developing new methods of wetland conservation with the advance technology. I had do...

Loan application letter is written to ask for monetary credit service on some kind of secured mortgage basis. As it is our requirement the words should be so humble and sincere that the banker or the lender acquires total trust on the applicant. Loan application letter helps the loan applier to appeal for the various types of loans which ever he wishes to depend upon certain conditions. Cora Norberto Sharpe, 612 Timber Ridge Rd Mount Solon, VA 22843-2318 15 th  October 2010. Subject:  Sample loan application letter. Dear Cora, I have sent this letter to you in order to explain my reasons behind requesting a loan modification on my mortgage. I wish to purchase a Mercedes Benz 300 Limousine costing Rs 56 lakhs. I am requesting an interest reduction down to 6.25% from my current 8.80%. I feel it is a fair percentage for you, and it is just within my means. Without a reduction on the interest, I will not be able to afford the monthly payments. I have to choose between a loan modif...

Police department doesn’t have need to adopt the formal approach while writing things therefore police promotion letter would be written tactfully with the reference to test taken by police department. Commissioner of Police, Police Commissioner Office, BasheerBagh, Hyderabad, Respected Sir, With due respect and regards, it is to bring into kind notification with the reference of national police academy circular about promotion issuance. I, Rana Pratab, constable of 2 town police of Bhongir, kindly put my request for the promotion consideration of sub inspector of police as by seeing eligibility factor. Hence, fulfill all criteria set by administration. I feel satisfaction as if I put glance on my professional experience served for police department with pride and honor. With addition to this, I have good plans to get into dense field due to my interest in social service. I want to share some important milestones achieved by me while serving to police department. Hence, I secured gold ...

Helping the people in need is the stately contribution for the society. There are many organizations that are performing very well for the upliftment of the people in need. But they can do anything with funds so it is our duty to help them by funding according to our limits. When you are sending a donation write a letter for it to show your interest so that they may feel great for their work. Here is a charity donation letter sample: From: Lara Crimpson, A30, Avenue Apartments, Dutchess, New York To: Mr. Mark Williams, Director, AIDS Relief Work Society, Nigeria 12 th  May, 2010 Dear Mr. Williams, After reading a newspaper report about the charity work carried by your organization towards the AIDS orphans, I too would like to make my sincere contribution in your relief and development agency, which serves the AIDS orphans in Nigeria. I am deeply moved with the present situation of these children and keenly interested in doing something for them in any ways. I am enclosing a cheque ...

Summary: A good mortgage marketing letter will take you far in your business. It is a very effective way in offering your services. A good letter will be able o persuade the propespective clients to avail of your services. If you want to write this kind of letter for your business, then here is the perfect sample for you. Mr. Sam Kurby January 12, 2010 Dear Mr Kurby, It is our pleasure to ask you to witness the opening of our new firm, Mortgage Marketing Company, “SomNath Mortgages” on April 12, 2010. Our team is composed of workers who have dedication to their jobs and are experts in this field. Our services include helping individuals and businesses in arranging loans in various banks for personal and business puposes. Listed are the benefits we have planned of giving to our clients: · Speedy processing time. ·  Negotiable installment terms. · Discounts for those who pay earlier · Low interest rates.. Here’s a list of all our affiliated banks for loan application. · MIGH Prudenti...

Nearly all educational institutions sometime or the other organize conferences and seminars. It is of great prestige and honor to receive an invitation for them. It is a great honor for someone to be invited in a national conference. Giving your confirmation is then an important step from your side. Here is a sample confirming attendance letter: From: Dr. David Ronaldson Dale College of Medical Sciences, Vancouver, Canada To: Dr. Richard Norton The Director, Medical Council of Canada, Edmonton, Canada 21 st  May, 2010 Ref: Confirmation of attendance in the seminar Dear Dr. Norton, I am very grateful to you for considering me as a part of this international conference and would like to give my confirmation to attend the conference on  Congenital Heart Diseases  in Children. his topic holds immense interest to me as I have done a lot of research work on the children suffering from Congenital Heart Diseases. Few months back I received the honor of presenting the research pap...

A general cover letter is a guide for the reader which highlights your qualification, your work history and your skills. It is not just a cover to your resume but is far more than that. So always try to write a good cover letter which not only covers your resume but also be an opening shot in your job hunt. Here is a sample general cover letter: 15 th  June, 2010 Dear Mr. Jain, I have found an advertisement posted on employmentnews.co for the post of radio jockey in your channel. The post is of high interest to me and I want to apply for the same. I am a graduate in Journalism and Mass Communication and started my career as a drama artist at All India Radio. I am an approved drama artist from All India Radio and I had also done a certification training course for radio jockey. I have one year experience of radio jockeying. I am a fun loving person with open eyes and ears and with the skills of creating and delivering the instant stories to the audience. As all these are the essenti...

Dear Name, I wish to recommend ____________ for____________ scholarship program have known him from past four years during which he was the student of electronics _____________ is very hard working and is a motivation and inspiration to other students. He has always overcome his financial hardships and tried to excel in all fields; he is extremely good in academics and also actively participates in all co curricular activities. He is also a good sportsman and has won many awards for the college. He has always taken care of his finances by doing part-time joins and giving tuition to his juniors. He is very popular among the fellow students and is a very intelligent, hardworking, humble and with excellent leadership qualities. He has always shown his interest in academics and always stood ahead in studies. He is a student who is actively participates in the classroom discussions and always stand out to help his fellow students. I sincerely recommend __________ for the scholarship as I fe...

Follow up letter is a key element in getting a new business. Whenever you sent a quote you should follow up with the client to know if he need more information before fixing a deal with you. A follow up letter thus gives an impression of your interest in the client and he gives a serious thought to your proposal. Here is a sample follow up after a quote letter: From: Hopeful Jewelry, Plot No. 82, Carter Road, Chennai To: Sales & Marketing Head, Global Trade Import & Export Spain 19 th  April, 2010. Dear Mr. Richard, As discussed, we have sent you the quotation for 1000 pieces of diamond engagement ring on April 2 nd , 2010 and we wanted to confirm if you have received the same. We would like to if you need more information about the product or if you need a sample to review the quality and the craftsmanship. We assure you that our product itself, will speak about the quality and with our experience and expertise in the field of diamond jewelry, you can be rest assured that ...

Date, To, (Name of the applicant) (Address) Date: Subject: Receipt of your job application Dear applicant, We appreciate your interest in our company for the position of (position title) and we acknowledge receipt of your resume for the same. We are in the process of screening all the resumes and will be short listing the candidates whose educational qualifications, experience and other interests meet our requirements. Our review period is of # weeks and if our HR department finds that your resume matches with our requirements we will remain in touch with you and will provide you with the date, time and venue of the interview. We will notify all the applicants about our decision latest by__________. We hope you have an opportunity to discuss your skills in detail with us, but if we do not have an opening at this time we will retain your resume for next six months and will get back to you. Thank you for the time you have given to___________. We wish you success in all your endeavors. Hi...

Searching for new partners is always difficult. In order to save your time you can firstly write the Business Introduction letter to the potential partners who might be interested in your services. After that if, you see the interest, arrange a personal appointment, and get your deal. The sample of such a letter is provided below. From: RinaMaylor Bronton services LTD 120, Verdmord Road Nottingham To: Mr. Braiton Kruger General Manager, London Hotel London. 12th February, 2010 Dear Mr. Kruger, I would like to take an opportunity and introduce our company (Bronton services LTD) that involved in event organizing business for the last 6 years. We have experience in organizing different types of events from conferences until private parties. All our events were met with a great satisfaction among our customers. The positive feedback is something that we can be proud of. We provide high quality services for very suitable prices. We would like to offer the services of our Company to your Hot...

Summary: After a short job interview or any other kind of interview it can be useful to write a short “thank you “ letter to your interviewer for dedicating his/her time for listening your recommendations, suggestions or just for inviting you to the interview for the job vacancy. There is a sample of the letter you can use. From: (Christina Panari) (48 Broad Case Street) (Cambridge, UK) To: (Mr. Denis Sayber) (HR manager) (Londa Hotel Ltd) 12 September 2010 Dear Mr.Sayber, I would like take this opportunity and thank you for the interview last week for the position of a receptionist at your hotel. It was a great pleasure to meet you. I want to thank you for giving me a chance to express my attitude and believe regarding the Hotel industry. Also I want to thank you for listening my suggestions and comments regarding Londa Hotel specifically. I appreciate your interest for my personal characteristics and aims in life that was considered by you as a very important point while hiring peopl...