WRITING A COVER LETTER

Summary: Sales letters play a major role in business activities like product introduction, product distribution, and product definition. The following letter shows an example for introducing a product for sale. You describe few necessary things about the product, which is available on sale. You can read this and understand the ideas for writing such letters. From: (Beauty Herbals Limited) (10, General Market) (Mumbai) To: (General Manager) (PPKK Beauty Clinic) (Delhi) (16th June, 2010) Dear Madam, We are introducing our new product with great pride and pleasure ‘Fair and Beauty Lotion’ to you. It is one of the best beauty making products available in the market today. It is famous product in many oversees market. We are providing this to you at very low cost. Our claims are only based on different feedbacks received from various clients and not based on self-judgment. We humbly request you to try this item in your centers and we assure you that you would be in a great pleasure with the...

Summary The marketing sales letter is a type of letter used to promote your sales but by making a small sample of your product available to your customer so that they can try it and then decide whether they want to buy your product. The instructions on how to use your enclosed product, its unique qualities, and finally your contact information are given in this letter. Manager, Ladies Beauty Salon, 4187 Sunset Drive Black Fish Lake, AR 72301 13 th  September 2010 Dear Mrs. McCain You must have already seen the little pack attached to this letter. Please pull it off. This is a sample pack of Touch the new body lotion produced by Option Beauty Care Company. Please open the pack and put a little of the content on your hand. What you get is the trademark perfume of the Option Beauty Care Company. This is the fragrance you get in many perfumes manufactured by the company. We are pleased to introduce you to the lotion that complements those perfumes. Touch not only keeps the good smell a...

Dear customer, You must be wondering what that sachet is all about which we have send along with this letter. Well let me first explain who we are. We _________ (name of the company) are pioneers in perfumes and now ventured in to new range of beauty products. We have a new range of shampoo from our company which you can try today and see a difference in your hair. Unlike other companies we don’t vouch that it will remove dandruff from hair thoroughly. You can use it and see to yourself the reaction. It consists of all natural herbal materials which doesn’t have any adverse effect on the hair. It doesn’t contain any chemical substance also. It is very mild and can also be used for children. The shine that you get after the use is very natural. It not only smells good but also works the same way. The fragrance remains in the hair for at least 24 hrs a day. In addition to all this our prices are also reasonable. If you want to know more about our beauty products please come to our outlet...