WRITING A COVER LETTER

August 20, 2010 Mr. Michael Pillay Manager Excellent Electronics Liverpool, L4 5UX Dear Sir, I write to express my commendation of your store’s products and services.  In the past, I had been purchasing my electronic appliances and tool needs at a different store.  When your  branch opened in town, I was enticed to shop at your store because of the spacious and   convenient store   layout.  I left your store happy and have been coming back ever since. I also appreciate your warm customer service.  Your sales representatives are well-informed about the different products you offer which has helped me in choosing the right products to buy.  Their assistance makes me feel satisfied in the products I buy and has even fostered a friendly rapport with your regular staff. Thank you again for providing good products and services.  I refer your store to my friends and relatives who are looking for such products. Sincerely, Baron Pearce

From, Mrs Fraser, B-13, Galaxy Towers Apartments, Philadelphia To, Mr Brandon, Spic N Span cleaning services, Philadelphia Dear Mr Brandon, This is Mrs Fraser writing to you in order to appreciate the excellent services provided by your cleaning firm to me. I was in a desperate need of cleaning with a professional touch for my house. Then, some of my friends and even my neighbours recommended the name of your  firm and I eventually landed at your firm. Also, the time left for cleaning the house before an important function was negligible for a professional execution of the cleaning task. However, the cleaning team from your firm did an excellent job. They not only made my house Spic N Span but they also managed to save me some time for post cleaning decorations. Now, I can say that your firm has gained a loyal customer in me. Gratitude and Appreciation are the sheer feelings which are invoked after seeing the cleaning work done by your team. Appreciating again and again, Yours sinc...

Writing appreciation letter is a way of thanking someone about for any work which really needs some appreciation. Customers are the key factor of earning profit to the dealer or the vendor. Without customer, the vendor and the dealer has got no value in the markets. The relation between the customer and the vendor should be polite and sincere. Customer plays an important role into the life of the vendor and hence appreciation to the customer is the must. Michael H. Yelle 3294 George Avenue Mobile, AL 3669 21 st  October 2010. Subject: Customer appreciation letter. Dear Michael, As one of your customers, I recently purchased a car from your company because of my friend’s recommendation. I wanted to say thank you for the assistance you gave me in purchasing the product. I can say that I am greatly satisfied with the car I bought from your company. I would also like to speak well of your sales representative, Stephen Chow, for his great effort in helping me purchase the car I wanted. ...

The letter shows the formal relationship between a customer and seller. Thus it is a formal type of letter though it is to be written in professional and polite manner. Appreciation someone on his/her achievement or success would shows that how much concerned gestures you have towards the reader. Try to express your feeling in short, sweet and simple words. Mr. Louis C. Crandall Departmental Store Manager Nokia Mobile Phones Pvt. Ltd 2969 Tea Berry Lane Eau Claire, WI 54701 23 September 2010 Subject: CUSTOMER APPRECIATION LETTER Dear, Mr. Louis I am Ms. Maria J. Lee feeling pleased and honored to write this letter to you with respect to appreciating your customer executive named as Mr. Adam V. Johns. On last weekend 18 th  September, 2010 Saturday I visited to your Mobile shop for the purpose of software failure which my handset is facing from last 2 month. When I entered the gallery Mr. Adam greets me in a pleasant manner and he had helped me throughout in solving my problem. He i...