WRITING A COVER LETTER

Description Reprise old business relationships with this past customer sales letter e-mail template November 15, 2006 Dear [Name Here]: Five years ago I had the pleasure of filling your order for a set of Fabrikam, Inc. junior golf clubs, which I presume was a gift for a nephew, niece, grandchild, or other young friend. Years have a way of slipping away from us, and perhaps you haven’t thought much about this gift, but I have not forgotten! It occurred to me that that young person has by now reached the age of 16 or 18 and graduated to regular clubs. Is this not so? What better way to acknowledge this youngster’s grown-upness, as well as a certain mastery of the game, than to purchase an elegant set of adult-sized clubs for this special person in your life? Christmas isn’t far away, and I think you may be interested in the handsome catalog I’m sending you, which features some of the greatest names in golf. Incidentally, the Fabrikam, Inc. clubs that were selling for $495 are now priced...

Description Get in touch with past customers using this e-mail sales letter template. Discuss new products, competitive prices or additional services which you offer. January 8, 2007 Dear [Name Here]: We were sorry to see that your name has not been on our list for service contract renewals for the past year. If you have had a problem with Fabrikam, Inc., we would like to remedy it. We have also expanded and improved our service fleet in the past year, and our prices have remained very competitive. We now have service people on call 24 hours a day, and we can guarantee that one will arrive within an hour of your call. I’ll telephone you next week to see if I can answer any questions you might have about our new services. We would very much like to welcome you back as a Fabrikam, Inc. customer. Sincerely,

Sales letters to past clients are necessary to keep in touch with them and build new business relationships. It also helps them aware of the new offers implemented by your company. Just see an example for a sales letter to past client. Devi Saholia, Managing Director, SBC Publishers, Gujarat, India. Dear Mrs. Devi, It was really a happier working with you in the past. You were one of our oldest and best clients and we are very lucky to have such clients like you. In past few months, we were busy in renovating our office and we had to stop the work as well. Now we will resume in providing our services to you as our new office is opened at Pitam Pura. We have been providing you web hosting services and will be providing the same service in future. You will be delighted to know that, we are offering you special discount for this season. We are charging only Rs.8000/- instead of Rs.10000/- for web development. A flat 20% discount! We thank you for always providing us your precious work. Ho...