WRITING A COVER LETTER

Summary: A sales letter is important for every business organization. We know that Sample Sales letters are individually typeset, typewritten and printed, as a form letter and then completed by inserting the names and addresses according to the prospects. Here is a description of a particular product in the form of a sample sales letter by a particular company. 15th Feb 2006. Mrs. Joe Walkins, Purchasing Manager, DTEB Company, 875554-042 Down town, USA. Dear Sir/Madam, It’s my pleasure to introduce, user friendly software which can act as an effective assistant of you by reducing your work loads. I have been walking around offices by creating awareness to people over the past few months. Many insurance companies had accepted my software and they were happy due to my visit. I am proud to help you by making your work easier and reducing your operational costs. I am very happy to show you the features and demonstrate the function of my new user-friendly software, which has greater capabil...

Summary: When you want to inform your clients about the release of new products, offers etc from your company then presentation/offer letters are important. Your clients should get impress through the presentation mention all the details of your product and give some idea about the offers you can provide them. The following letter is an example for such a letter. It mentions a new offer implemented by a company. From: (KK Appliances) (Kochi) (Kerala) To: (General Manager) (MPP Software) (Trivandrum) (20 May 2010.) Dear Sir/Madam, I would like to introduce our company KK Appliances to you which has been in the business regarding sales of Electronics equipments for the past 5 years. It is our pleasure to provide high quality products at very competent prices. We are best manufacturers of appliances throughout the place. We would like to offer to your company the latest laptop at the cost of Rs.28000, which consists of all the new features. You would agree this is one of the best deals wh...

Summary The example sales letter illustrates how a product proposal can be given to the customers. The reason why the customer may need your product and the advantages of using it is given. Your product’s salient features, the reason for it being the best option and the kind of service you would provide is described in the letter. Mr. Morgan S. Rees, Chief Accountant, Campbell Accountants, 63 Park Row LE14 1DL EDMONDTHORPE 13 th  September 2010 Dear Mr. Rees, Do you encounter problems while calculating tax returns of your clients? Your staff is finding it difficult to cope with the workloads? Then we are in a position to help you. High Street software has the solution for your troubles. Our software developers and the tax professionals have got together to develop new software to ease the workload of your staff. This software will enable you to have records and keep on updating them online to enable your clients to view them. Also the clients have the option to edit them to add the...

Summary:  Sales pitch can give good impact on your business if it is used properly. Sales pitch is used to convenience your future clients for your services and products. Mention all those specialties of your business, which makes you, stand out from others. This letter is written professionally to increase your sales. Mr. Claude J. Johnson Manager, Supreme call Center 3757 Roosevelt Road Coffeyville, KS 67337 14 th  September 2010 Dear Mr. Johnson, Are you in need of low cost quality computers that are refurbished? If yes the best people you must contact is the Computer Nerds. We offer used computers collected locally as well as those imported from UK. These refurbished computers look like brand new ones and also they work like brand new ones. The range includes Dell, Compaq, HP and Apple. They come to you with a warranty for one year. During this time any failure will be looked compensated. You are invited to visit our website at www.computernerds.com. In addition, you could...

Sales letters to past clients are necessary to keep in touch with them and build new business relationships. It also helps them aware of the new offers implemented by your company. Just see an example for a sales letter to past client. Devi Saholia, Managing Director, SBC Publishers, Gujarat, India. Dear Mrs. Devi, It was really a happier working with you in the past. You were one of our oldest and best clients and we are very lucky to have such clients like you. In past few months, we were busy in renovating our office and we had to stop the work as well. Now we will resume in providing our services to you as our new office is opened at Pitam Pura. We have been providing you web hosting services and will be providing the same service in future. You will be delighted to know that, we are offering you special discount for this season. We are charging only Rs.8000/- instead of Rs.10000/- for web development. A flat 20% discount! We thank you for always providing us your precious work. Ho...

Creating and maintaining good business relations with popular clients or companies helps for the development of your company. Due to the reason, writing a sales letter to a potential client is an important factor. Therefore, here is an example for such a letter. To, Mr. Pratab, Purchase Manager, Orion Computers Dear Mr. Pratab, [Subject: Flat 30% Discount for Computer Accessories and Parts] It is very pleasure in writing to your company, which is one of the popular companies in the country. Your lowest prices and best quality service are outstanding. Your company is reaching worldwide now. We are providing the best computer accessories and parts and all the service needed to maintain a computer. We have specialized service centers in many parts of the city and we are expanding our network. Therefore, we want inform you, to be a part of our network to enjoy the services we provide to you and your customers. We are also expanding our business in other states like Haryana, Assam, Jaipur a...

Summary:  Online sales letters are specially written for those people who are working online through websites. They perform every task of their business online only. In addition, other thing is promotion of their business is also through online only. Given below is a good example of online sales letters through which you describe your products and services you are providing online. Mrs. Cristen M. Abbott Manager, Flower Craft, 2483 Cambridge Court Phoenix, AZ 85003 14 th  September 2010 Dear Mrs. Abbot, Webmatch is one of the leading companies engaged in web designing base in Australia. We offer you a range of services to help your website perform better and to be more competitive. We at Webmatch is not just simply designing your website, we will see that your website is meeting all SEO (search engine optimization) standards. We will give you a guarantee that it will appear in the first ten listing one it is launched for the first time. We make sure that your website is attrac...