WRITING A COVER LETTER

Summary: A product-marketing letter is a very good srategy in endorsing your product in the market. A good letter really helps in marketing new product as this can constantly remind the one who receives the letter about your product. If you need a pattern for this kind of letter, please feel free to check the letter below. December 11, 2009 Dear Consumers, Let me give you some of the reasons why you should choose Softy Soap over other soap brands in the market. Until now, mothers are burdened with their children getting sick after playing the whole day wherein sometimes necessitating bringing them to the hospital. Children, playful as they are, get to be in contact with bacteria through the toys that they play with and the place where they love to play. In this way, play is never fun at all since it is their health that is compromised. Those who have already tried using Softy Soap could attest to the quality of our product. It has a very good antibacterial property and makes the skin s...

There are many ways to advertise products. Various companies resort too many methods in making the consumers aware of their products. Sending letters and fliers to the people, area wise is also one of the methods. This letter contains information and explanation of the product as well as making the consumer aware of the benefits of buying the product. Here is a sample direct marketing letter: From: John Smith Marketing Head, Washit Cleaning Solutions To: Mrs. Laura Simons. House #60, Elms Street, Avenue Road, New York 21 st  June, 2010 Respected Sir/Madam, Our company has been in production of cleaning agents for the past 20 years. You must be well aware of our products which includes a wide variety of cleaning products, namely Washit Kitchen Cleaner, Washit Tiles And Bathroom Cleaner, And various types of brushes. We have now introduced a new type of tile and bathroom cleaner which is all the more powerful. Besides this we have brought out a whole new range of cleaning agents to s...