WRITING A COVER LETTER

Description Use this e-mail sales letter template to sell a product or service to a potential customer when you have been referred to them by a mutual colleague. January 8, 2007 Dear [Name Here]: You and your firm have been recommended by Jonas Hasselberg of Wide World Importers, who indicated that you may be interested in the line of products that we sell, particularly our new Fabrikam, Inc. line. I have enclosed our latest catalog. I will be in the Walla Walla area the week of January 22. I would like to meet with you to discuss how our Fabrikam, Inc. line can help your business. I will contact you within the next 10 days to schedule an appointment. In the meantime, if you have any questions, call me at (676) 555-0125. I look forward to meeting you. Sincerely, Enclosure

Summary The letter is written to the customer informing them about a particular product which may be of interest to them. You give details about the products and the reason why you highly recommend the product to him/her. Finally give your contact details so that interested customers can reach you to buy the recommended products. Mrs. Barbara C. Negrete The Manager, Barbara’s House Supplies, 1807 Pine Street Bridgeville, PA 15017 13 th  September 2010 Dear Mrs. Negrete, This is to recommend you the cleaning product manufactured by Clean All Company. We at Mega Stores find that many of our regular customers purchase their products more than any other brand. This is our experience during the past 10 years. Though we have, cleaning products of many brands customers prefer this particular product. Clean All Company produces a range of cleaning products for the industry as well as for domestic use. When your customers start using these cleaning solutions they will never be satisfied by ...